Monday, December 31, 2012

The year that was...



Two weeks ago I was in Chennai and had the pleasure of meeting Visalakshi Ramaswamy. She is the founder of the M.Rm.Rm foundation that makes these wonderful baskets that are sold at The Secret Garden. She has always been an inspiration for me...someone who took a traditional craft and gave it the necessary design and color intervention to create products that are truly unique. It always makes me happy when I travel around and I see a product from the foundation. I am grateful that being a part of The Secret Garden allows me to meet these wonderful people who are doing so much for Indian craft.


     2012 will always be a very important year for me...my life took a lot of changes, there were good things, bad things, lots of mundane things...one of the best things that happened to me this year was The Secret Garden. The idea was in my head for so long, but its time came only this year...and it has been such a great source of joy for me...looking for products, meeting craftsmen, traveling to various exhibitions...all the good parts, then there have been the boring accounts, administrative tasks, and little things I cant even remember...there haven't been too many but there have definitely been the hard parts of making wrong decisions, taking on products I couldn't sell, relationships which just did not work...through all of this there has been so many memories made, so many things learnt and so much more to look forward to...

Tuesday, October 23, 2012

And so on...

Its been exactly two months since The Secret Garden opened up...there have been so many things that we have learnt and so many things we unlearnt. There are so many ideas in your head that when in your head seem clear but when they translate into reality they turn out differently...products you thought everybody would love are different from the products everybody actually loved...so the project has been surprising us everyday...its been amazing the love that we have gotten from the people who visited us...one of my favorite comments were from this elderly gentleman who told me that he would have loved to own a store like this...it makes us happy when people ask us about the origins of the products they are buying...it feels nice to share the stories of people who worked hard to bring us these products...we are so happy to be on this journey to continuously look for interesting products, work with interesting crafts and believe in the stories of the craftsmen....



This is a small Secret Garden stall at an Organic Bazaar in Hyderabad. The idea of The Secret Garden is not to be restricted by the store premises, be at bazaars, provide gifting solutions, consult for crafts. We like the idea of evolving, constantly changing and not defining boundaries...

Tuesday, September 18, 2012

Akshara

Finally the store is set up and I have someone helping me out at the store itself...which for me means freedom to travel, to find more products, to meet new people, interact with craftsmen and document the crafts! So looking forward to lots of that...
   I began my list of journeys with a visit to Delhi. The Dastakari Haat Samiti organized an exibhition called Akshara. In an attempt to bring crafts together with education. There were over a 100 products which used an Indian craft in tandem with an indian language...the effect was fantastic! There was so many interesting products...I was bowled over by a kalamkari wall hanging which used old telugu sayings to form a tree of life...I wish I had taken pictures to show what I mean but unfortunately I was too mesmerized by the whole thing to take any pictures...there were beautiful handwoven Jamdhani sarees with poetry, kabir dohas...there were some fantastic lamps made with carved alphabets, kashmiri trays and what not! Hopefully will get some of the products for The Secret Garden store. This is a traveling show, keep an eye out for it and definitely see it!


Saturday, August 25, 2012

Settling in...

The mad rush of putting things together has finally slowed down...the day before the store opened was probably the busiest day of my life...interiors work was still happening, we had products that still needed to be tagged...and after that was done the important but fun task of display! Making the display a lot easier was my friend Namratha who gave me beautiful interiors that didnt need us to break our heads about on how to display...but still I have to thank my friends, cousins, my siblings and most importantly my mother who stayed with me through the whole day and half the night to make sure everything looked beautiful and ready for the opening...Another person who I just couldn't do it without would be my sister, who helped me make the invites, photographed patiently as I kept moving things around...I felt really lucky to have this wonderful people around me...it was celebration for all of us...It's just begun...so many more things to do now...bring beautiful crafts and along with them stories...I am eagerly looking forward to traveling and meeting the artisans of India!


Monday, August 20, 2012

It's here, It's here!

It's been an insane couple of days and I can't begin to imagine how stressful the rest of the day is going to be...but it's happening, some things are falling into place, some things are taking longer than expected...we are going to open in a small way tomorrow and I am really looking forward to having everyone see what I thought needs to be seen! So many years of thinking about what I wanted to do..and the store is small but powerful manifestation of the things that I want to do...So come be a part of the beginning...




Tuesday, August 14, 2012

Countdown...

There is exactly a week left for me to open the store...the number of things running through my mind is insane...trying to decide things from what ribbons to use on the tags and what hangers the clothes should be hung from...its the little things that take forever, the color on the walls was easy but the color of the ribbon is taking a lot longer! My father laughs at me and calls me accountant, secretary, designer, sales, marketing, office boy and whatever maybe the need of the hour! It's been such a journey and there is so little time left and I think I am glad that there is very little time left...second guessing myself is a bad habit I possess. Some preview photographs at the work that is going on, the color schemes and odd construction!





Tuesday, August 7, 2012

Rapid...


Once the date is set there are so many things to finish on time. Making sure all the products are hire, all the stationery, the collaterals, interior details, last minute orders....its such a rush...expectantly awaiting the signage that should come tomorrow....somehow there are these small things that make it seem like its very real....a little price tag or a shopping bag...now I know that it is definitely going to happen!

So...two videos and a small story...
A friend of mine was working on a story for a magazine about FabIndia and John Bissell (founder of Fabindia). John Bissell was very fond of Ikkat and worked with weavers from Koyalgudem, a village very close to Pochampally. Pochampally mainly weaves silk Ikkat, usually in a saree format. Koyalgudem does mostly cotton fabric in large quantities. Bissell with the help of Suraiya Hassan (video about her in an earlier post) used a lot of Ikkat and helped the weavers in coming up with new designs, brighter colors...the weavers in Koyalgudem compare John Bissell and Suraiya Hassan to Gods...the village thrived at one point being a place of great business....now when you see it, there is only run down houses, all the stores that used to sell the fabrics are boarded up, fewer and fewer people are weaving now. One of the weavers we met said that it is difficult to get cotton and the price they get for finished fabric has not changed while the price of cotton has increased multifold. There is also new industries coming up around the village where daily laborers get paid more than how much the weaver would make. There used to be a dignity attached to being a weaver and now there is simply poverty...

This is a spindle machine that prepares the threads for the loom. Master weavers have this machine as well as looms, while there are some people who just do the preparation and earn very little while doing that.



This is a video of two men dyeing the prepared threads. One of them is wearing gloves while the other isn't. I was there, I saw the dyes, and they were very strong chemicals. Also the lack of footwear had caused a lots of wounds on the feet of not just these men but also the women living in the house. The dyers make the least money in this hierarchy of weaver and people doing the preparatory work. 

Just some things that were on my mind for a while...sharing them...hoping we can do something about this...

Sunday, August 5, 2012

Very soon...

After many months of dreaming, sourcing, building its going to happen...if all goes well The Secret Garden store is all set to open on the 22nd of August! Its such an exciting and nervous time for me...so much to look forward to...so many stories waiting to be unraveled...so many people whose stories of dedication to the craft to be explored...so much so much!

Tuesday, July 31, 2012

Craftifesto


This is a cool poster created by Amy Carlton and Cinnamon Cooper for the DIY Trunk show. In 2003 Amy Carlton and Cinnamon Cooper decided that there was so much amazing and local talent that Chicago needed a locally-focused indie craft show to give those creative folks of all DIY ventures a venue to show their stuff to the city.
I Completely Love it! 

Thursday, July 26, 2012

Nor Black Nor White


This is a really cool video by Nor Black Nor white. Surairya Hassan Bose is one of the most fascinating people to talk about handlooms. She has a workshop in Mehdipatnam, Hyderabad and anybody interested in textiles should definitely visit her...

Wednesday, July 25, 2012

Pochampally - A small story...

A small story, an interview, a couple of photographs, an insight, some facts, some heart....

It simply begins like this…The yarn is brought in from Bangalore. Ikkat, the type of weave practiced in Pochampally is made with either cotton or silk yarn. There are about 30,000 ikkat weavers present in Nalgonda and Warangal district. Pochampally mainly weaves silk sarees.
The yarn is then deglued. It becomes a lot softer and can then be used to begin the preloom process One of the big problems the weavers are currently facing is that the price of the yarn has doubled last year. Over the last ten years the prices haven’t changed much but suddenly it has doubled and has caused the hike of prices in fabrics and a loss of lot of business.
The yarn is then spunaround a small cardboard tube to be used in the next process.

So before I go on with how the fabric is woven let me talk a little bit about the people I met. The master weaver I visited is Narsimudu and his lovely wife Dhanalakshmi. They have two boys who have nothing to do with weaving and are currently getting educated. Narsimudu has been weaving for close to thirty years and his wife has been helping him for fifteen of those. He studied till the 12th and speaks
English.
One of the most tedious processes, assu is when the yarn is straightened out and wrapped around each needle in the front three times and totally 9000 times..This is mostly done by women. It takes around six hours to do this for each saree and the woman gets paid Rs.10(25cents)per saree. After doing this for a couple of years the women shoulder gets badly damaged and they can have only a limited use of their arms.
One very enterprising man came up with an electronic Assu machine because he could not bear the thought of his mother losing the use of her arms. It was not easy, many challenges and seven years of his hard work later he came up with this machine. His dream of relieving his mother’s troubles came true. Mallesham is not an engineer, he only studied up to 6th grade. He spent years looking at how machines worked to come up with this one. He had a lot of discouragement thrown his way, he overcame it and is now ready with this machine.
Narsimudu, in this picture is using the machine. He could not afford the machine. It costs Rs.16,000($350). After reading a story about Mallesham and his invention some people abroad decided
to donate 15 machines, one of which belongs to Narsimudu. Previously his wife would do the assu and he would weave, his production was less than 15 sarees per month now he makes 24 sarees and does the the pre loom work of another 8 because his wife can now help with the other pre loom process.
I met Mallesham because he spoke at curtain raiser event for the INK conference. He had an idea, an idea that has saved a lot of women from the drudgery of Assu and has the potential to save a lot more women. He is a simple man who just wanted to help his mother and in turn has done a lot for the
weaver community. The machine is now being tweaked by weavers in different parts of the country to suit their needs. He is an inspiration.
The next process after the yarn is put into neat rows is to mark the design on the the
threads. The design is first graphed mathematically on squares before it is transferred on the threads. After the design is marked, rope and rubber is tied around the areas that escapes the dyes. The whole is process is very precise and takes a lot of effort. This was earlier done only by the men but now that the assu is taken care of by the machine, the women also do this.
I was told by Narsimudu that he attended a workshop several years ago at NIFT. The program was sponsored by the government to help weavers with their graphing skills. As he showed me his sketches, his complaint was that he has been graphing for 30years now and there was nothing that some students who just started textile design could teach him. They could have instead helped them with improving the designs and the color palettes. Its important to understand the problems before trying to fix them.
The yarn is then dyed. The current colors used in pochampally are not natural. They also have colors that are very typical of them, shades of grey, red, black and white. There is some experimentation happening but they are not trained to adapt. Something that troubled me was the lack of gloves or masks while dyeing. These are toxic substances that need to be handled with care and yet there are no safety procedures they follow.
After the yarn is dyed it is then separated and spun onto small little plastic tubes. These tubes are very
important to the whole process of weaving the fabric.
These little tubes are inserted into the wooden piece you can see in the corner. After this comes the weaving process on the loom. A little preparation before we move onto the loom. I have always appreciated handloom fabrics, but I was never aware of the actual work that went into it. This blew me
away. The pre loom process is long enough. But the actual work on the loom, the intricacy of the machine, the accuracy of the weaver is something everyone should experience. No photos will do justice, no videos and definitely not any written accounts.
The Loom. I am not qualified enough to take a picture that will show at least a part of the magic the loom creates. Let me tell you that there are so many parts that move. So many different designs that can be created by a small movement. There is just so much going on. It overwhelmed me, I don’t think any amount of time would help me understand how to load the yarn, interpret the design, work all the muscles in my body to produce a beautiful length of fabric. 
The wooden boat with the yarn shoots across end to end because of his hand movement. The wooden frame in the middle brings one thread in contact with the other and binds them to create fabric. The border on either ends traps the fabric between two layers to make sure the threads stay intact. There is a
lot more to understand about what is going on, but I am not sure I have the words to make anyone
understand considering I haven't completely grasped it myself.
Each thread comes together to form the design that he first draws out on the undyed yarn. Its like watching magic…as single threads come together to form a beautiful pattern.
Creating the border of the saree is a whole different process in itself. The design for the border is
controlled by a wooden structure on top of the loom and a bunch of yellow strings that you can see in the picture. The golden thread for the border also is attached separately on the loom. The border is important to bind the middle portions of the threads.
The saree that you just saw being created costs around Rs.3,500. You would probably be able to buy at a store in the city for Rs.4000(approx.$80). Narsimudu makes between Rs.4000 to Rs.5000 per month. During the rainy season they cannot weave. He took some computer and DTP training at a vocational college. He is willing to leave weaving without a second glance if he gets a BPO job that offers him Rs.4000.
This lady is a contract weaver. She is not involved in the preloom process. She gets the finished yarn from master weavers and then weaves the fabric. She specializes in double Ikkat which is combination of waft and weft weaving. Which basically means that the threads have to come together not just horizontally but vertically as well. Its complex and she gets a small extra amount. Contract weavers get
paid Rs.3000(around $60) for 8 sarees that they weave in a month.
The Pochampally Handloom park is a government initiative that has the capacity to hold 2000 looms and provide employment for families in the villages surrounding the park. The facility has several large
buildings that house not just looms but other equipment to facilitate the pre-loom processes. It is an impressive effort by the government to form a cooperative of sorts to help the weavers. They have a
store on the premises.
The handloom park has 10 of Malleshams electronic assu machines. There are 30,000 weavers in Andhra and there is requirement of 3000 of the machines. Currently 500 machines have been bought/donated. The machines can only be afforded by weavers who have 10 or more looms. The fact is all the weavers need them. Mallesham is working on getting a subsidy from the government but he believes that the government should give them for free. He believes that no mother or wife should lose the ability to use her arm when there is an alternative present.
The Handloom Park also doubles as a training institute to train people who are not traditionally from a weaver family. The current weaver families don’t want their children to learn weaving. They would rather they get educated and enter another field. The Handloom park gives people who had no chance at working an opportunity to learn the dying art of Ikkat weaving. The campus is filled with boards
claiming success of young girls making money weaving.
Ikat Art is brand promoted by the Handloom Park. It is designed by Chelna Desai. There are several
sarees, bedspreads, duvets with contemporary Ikkat designs. This is a great step taken by the Handloom park in innovating with the weaves and creating products that would complement a younger audience.
My visit to Pochampally revealed to me a lot of things about Ikkat but more importantly also raised a lot of questions in my mind. The craft is on its way to dying out. The next generation of weavers will be very few. What can be done to save the craft? Is it even fair to want to save the craft? I saw the amount
effort that goes into making a single saree and the money that they earn for it. It does not add up. Is
mechanizing the looms the way forward for traditional Indian fabrics?
I have hardly scratched the surface when it comes to understanding the weavers lives, their problems, the things they look forward to. This is my attempt at trying to get some attention to a story I think needs to be told. For me handicrafts are important. For me this trip was very important to shape my future thoughts about handicrafts.





























Tuesday, July 24, 2012

New Beginnings...

The Secret Garden....there are so many things that I want to share thru this outlet...stories to tell, ideas to  discuss and thoughts to be mulled over.  To start with a little bit about the beginning, how it came to be and where it is at. After finishing my undergrad in Philosophy I moved around jobs, non-profit, for profit, business development, HR...tried some things...nothing really stuck and my heart wasn't in it. I have always had a love for indian textiles...my mother always wore the most beautiful handlooms and as I remember it they were always a part of my life...I didn't think too much about the process, I just knew that it was indian, it was beautiful. At a talk, I heard about the problems that Ikkat weavers faced. I went out to Pochampally to see this for myself...and I would say that trip was one of the defining moments in my life. I saw the entire process of how a sarree is woven, the skill, the hard work, the endless hours spent on it. I knew that here was a story that needed to be told. I just knew that this was something that had to be a part of my life...and so began the idea for the secret garden...a store that would retail products that had a story behind them...products that have contemporary design but use the traditional indian textiles and crafts...


" The Secret Garden is born from the idea that stories must be shared - the stories of India's craftsmen and weavers in particular. Narrating stories has always been an integral part of the Indian way of life. But lately, the narrators have been lost in translation. There is so much joy in watching threads slip through the loom and emerge as intricate, beautiful weaves; to see wood, delicately carved and organically colored, morph into delightful jewellery or stone, when gently chiseled, turn into charming house ware. The Secret Garden hopes to tell the story - of the time, the craft and the sheer diligence - that goes into the making these products. It hones traditional methods and materials with contemporary design to display a range of crafts that are ancient and yet fit into our urban lives seamlessly." 


On this blog I would like to share the interesting stories...either things that I have seen or things that other people have written about pertaining to the Indian craftsmen and weavers...what a community they are! So here's to those people who spend their lives making with their hands beautiful, beautiful things...